I was an FCD fan during their transition to a new stadium and a new brand/logo/name. They left their history in the dust and moved on to a new name, new colors and a new logo. There is a remnant of the old with the flame on the forehead of the bull, but that is all. With the recent approval of the Bannister stadium it has me wondering what the Wizards will do with their 12 year history. Will we be cheering on FCKC in a few years? Let’s hope not since the letter “U” could make for embarrassing signs. Will we be the Wizards but find our team crowds full of green and black or navy and yellow or some other color? or will we simply have a new logo?That is what I hope OnGoal does with our Wizards. In 1995 when rumor says Nike was hired to name the 10 teams of the new American soccer league they did a terrible job. Many of the names are thankfully no longer in existence. KC Wiz, San Jose Clash, Dallas Burn, NY Metrostars, Tampa Bay Mutiny among those no longer used by their respective teams. The Wiz extended their name to the Wizards the next season immediately giving them, in my opinion, one of the better names in the league. DC United, LA Galaxy and KC Wizards are all fine names. Below is a photo of the original teams.
So, this brings me to the original question, what will the Wizards’ ownership group do with our name and colors when they “rebrand” to open the new stadium? I hope they will do two things, keep our color blue and keep our name Wizards. The current logo is better than the historical one with the rainbow, but still not a memorable/classic logo.
Old Style Logo (click on image to enlarge)
I hope the only thing done is a new blue theme incorporating a few different shades and a new logo. I believe the new logo should be shaped like a badge to give us the classic yet modern soccer image, perhaps like on of the badges/crest below.
It is inevitable that their will be some degree of rebranding to the team, what would break your heart if it changed? What are you hoping will change?